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Hani Masgidi's Articles in CRM

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  • How to Understand the Relationship Marketing?
    Initially, to be able to understand the relationship marketing, the definition of the term is important. The term "Relationship Marketing" is referred to marketing strategies, which focus on the relationship with the customer rather than his individual transactions in the aim to increase profit. Consequently, relationship marketing can capture customer share rather than the quantities of customers within the market share.
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