Who is your Audience for your Website?

Finding out the type of people who visit your website is a very necessary task because you can use that information to strengthen your site to suit them. As a result, you will accumulate more steady returning visitors that come back again and again for more.
Nicole Coughlin-Smith, Founder of www.instituteofonlinebusiness.com.au says the online business owner needs to be aware of what niche they are targeting. Questions such as 'What is the age level your targeting and what kind of knowledge does your audience have?' As an example, a layman might crawl around a general site on gardening, but a professional botanist might find the very same website mundane, and therfore find another website to visit. Similarly, a regular person will leave a site filled with astronomy abstracts but a well educated university graduate will find that site interesting.'
Take your visitor's emotional state into consideration when building your site. If someone searching for a fast solution and comes across your website, you will want to make sure you offer the answer immediately and sell or promote your product to him second. This way, the visitor will put his trust in you for offering the solution to his problems and is more likely to buy your product when you offer it to him after that.
When you design the layout for your website, you have to take into account the interests of your audience's. Are they matured or adolescent people? And what type of information are they crawling for. Are they just looking for basic, quick loading information served without any icing on the cake or information supplying much more detail and graphics. For example, introducing a new, sensational game with a boring black text against white background page and that's it, will definitely turn potential clients away. Make sure your design suits your site's general theme.
Try to include colloquial language in your website onlyoccasionally where you see fit and use language you thinks suits your audience. This way you will establish a sense that your visitors are on common ground with you. This in turn buildsa trusting relationship between you and your audience, which will come in useful should you want to sell a product to your audience.

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Nicole Coughlin-Smith is the Founder of the Institute of Online Business and Author of EzyPzy Websites, Building a Website for under $50. Visit the Online Learning Centre at www.instituteofonlinebusiness.com.au to learn everything you need to know to build and run a successful online business.

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